Ideal Audience Profile

 Perfect Audience Member Profile 

Name: Gerard Faison
Age: 22
Class: Middle
Gender: Male
Occupation: Internship at Aldi
Location: Broxbourne
Hobbies: Football, Playing Guitar
Interests: Music,
Past Times: Playing Music on Guitar with his band
What They Spend Their Money On: New music on iTunes and Spotify, Instruments, His car and Festival tickets
Beliefs: Atheist
Values: Boldness is Best
Favorite Football Team: Kaiser Chiefs FC
Favorite Song: Satellite Stories - Campfire
Favorite Artists: Miike Snow, Yeah Yeah Yeahs, Two Door Cinema Club and The Temper Trap
What Car He Drives: 2005 Mini One D

Gerard Faison, a 22 year old student works as an intern at Aldi. He lives with his parents in Broxbourne just 10 minutes away from the train station and takes the train to work in London. When he's not taking the train to London to work he enjoys driving around in his 2005 Mini One D with his girlfriend.  In his past time he enjoys playing his Gibson Les Paul guitar with his friends as he's very passionate about his music but wishes that he could start a band and focus on a music career but for the moment he needs to get a stable job then will focus on his music career. His favorite artists include Miike Snow and Yeah Yeah Yeahs so it seems that he is an obvious fan of indie music. Music is very important in his life which it has been since he was young.

When Gerard travels; be it the train or by car he always listens to music, on the train he uses his iPhone to listen to music and when driving he has his CD collection to keep him going. When at home he uses the computer to search for more artists or bands that he'll enjoy when on the train the next day through Spotify which is easier for him because he has more access to the bands that he wants and he can have as many songs as he likes. If he is on a holiday break he will be the first to buy tickets to the latest festivals that are being showed in that holiday, an example of this being that in the summer he went to the V Festival.

When he receives his paycheck at the end of the month he normally spends his money on Spotify Premium Cards or iTunes cards for the week ahead or even the month if nothing new has come out. He also spends his money on fixing his car (doesn't normally break down) and of course festival tickets. If he's saved enough he will sometimes go as far as buying new equipment for his guitar or even a new guitar but its only if his parents let him spend that much money.