Artists and Themes

Artists

- The Maccabees - Pelican
- Imagine Dragons - On Top Of The World
- The Pigeon Detectives - Take Her Back
- Courteeners - Not Nineteen Forever
- The Jungle Giants - She's a Riot
- Two Door Cinema Club - What You Know
- Stereophonics - Dakota
- The Fratellis - Chelsea Dagger

Content Marketing Cycle

I have included and example of the Content Marketing Cycle because it can be used to show how every artist and album have to go through the same process to get their product marketed. This helps our group because we can go through the same type of process to make our product authentic when we start to create digipacks or marketing products.

Production Planning Meetings

Female Indie Colthing

Permission To Use The Roscoes's Song

Audience Research Survey

Male Indie Clothing

From our research we looked at the the typical clothing of the indie genre, we related this to the conventions of clothing in the genre because we thought it would be useful for us to find out what type of clothing to wear in our music video therefore making it authentic.

Audience Research Types

Audience Research

The Roscoes - Start Again Lyrics

This is the song we are going to use and the lyrics for it.

Yeah, I can’t say just how it happened

For the last few years disappeared without a trace

Lately, I’ve been on this lonely highway

‘Coz baby I’ve been living for someone else

I can take a little heartache

I can take a little pain

Right now we’re going nowhere

Ooohhhh nnnooooo

It’s time to start again

Yeah I can’t say just when it happened

Oh but lately I started caring what people say

Baby I should live my life for myself

‘Coz lately I’ve been living for someone else

I can take a little heartache

I can take a little pain

Right now we’re going know where

Ooohhhh nnnooooo

It’s time we started again

(x3)

Twitter Account

Tweets by @NfgsRichardA2

Song Research For Our Music Video

We have been discussing together on what songs we would like to use, we used soundcloud to find the songs as it has a wide selection of genres but we mainly looked at indie/rock. We found these songs and are currently looking to use one of them in our music video, the only thing we need to do to get this is ask the permission of the artists to use one their songs. Here are our discussed choices:

Andrew Goodwin Purposes and Features Theory

Indie Genre Convention Research

In order to search for the right piece of music for the video i think it would be best that i know what type of conventions there are for the selected genre and how i can put those into the video to make it authentic. This Slideshare also includes the history behind Indie Music  which is interesting because you can compare the genre from what it was and how it is now to show how it has changed.

Genre Work

David Buckingham - " Genre is not simply given by the culture, rather, it is in a constant process of negotiation and change. "

Cross, Hybrid and Sub Genres are rising, for example, Limp Bizkit -Rollin' shows connotations of the genre rap with rock.

Ideal Audience Profile

 Perfect Audience Member Profile 

Name: Gerard Faison
Age: 22
Class: Middle
Gender: Male
Occupation: Internship at Aldi
Location: Broxbourne
Hobbies: Football, Playing Guitar
Interests: Music,
Past Times: Playing Music on Guitar with his band
What They Spend Their Money On: New music on iTunes and Spotify, Instruments, His car and Festival tickets
Beliefs: Atheist
Values: Boldness is Best
Favorite Football Team: Kaiser Chiefs FC
Favorite Song: Satellite Stories - Campfire
Favorite Artists: Miike Snow, Yeah Yeah Yeahs, Two Door Cinema Club and The Temper Trap
What Car He Drives: 2005 Mini One D

Gerard Faison, a 22 year old student works as an intern at Aldi. He lives with his parents in Broxbourne just 10 minutes away from the train station and takes the train to work in London. When he's not taking the train to London to work he enjoys driving around in his 2005 Mini One D with his girlfriend.  In his past time he enjoys playing his Gibson Les Paul guitar with his friends as he's very passionate about his music but wishes that he could start a band and focus on a music career but for the moment he needs to get a stable job then will focus on his music career. His favorite artists include Miike Snow and Yeah Yeah Yeahs so it seems that he is an obvious fan of indie music. Music is very important in his life which it has been since he was young.

When Gerard travels; be it the train or by car he always listens to music, on the train he uses his iPhone to listen to music and when driving he has his CD collection to keep him going. When at home he uses the computer to search for more artists or bands that he'll enjoy when on the train the next day through Spotify which is easier for him because he has more access to the bands that he wants and he can have as many songs as he likes. If he is on a holiday break he will be the first to buy tickets to the latest festivals that are being showed in that holiday, an example of this being that in the summer he went to the V Festival.

When he receives his paycheck at the end of the month he normally spends his money on Spotify Premium Cards or iTunes cards for the week ahead or even the month if nothing new has come out. He also spends his money on fixing his car (doesn't normally break down) and of course festival tickets. If he's saved enough he will sometimes go as far as buying new equipment for his guitar or even a new guitar but its only if his parents let him spend that much money.